Template source: hub spot
Template source: hub spot
… how can I ensure that I do not loose them ?
This question has been bothering me for a long time. With the advent of digital cameras and smartphones with cameras the number of photographs taken has exploded. According to this slideshare the number of photographs taken has exploded from 86Billion in 1999 to 380Billion in 2011. Every second 26 photos are uploaded to instagram.
But what impact does it have on their importance?
I remember when I was a child each photograph had an emotional or sentimental value attached to it. We took photographs of all the memorable and precious moments of our lives weather it was festival time or marriage or birth. I still want to look at those photographs to relive those precious moments that made my life. I want to look at those photographs to remember all the important people who meant a world to me and are no more around.
Are we losing the value of memories or precious moments because of digital explosion?
Just because we ‘can’ we are taking photographs of every tiny little thing. The emotional value of that photo is short lived. Out of thousands of digital photographs that I have on phone, laptops or external hard drive, I would definitely like to pass on some rare and precious moments to my son or to my grandchildren. These photographs are my precious digital assets. I came across this interesting article that explains how insurance firms and courts establish a ‘market value’ to an object of sentimental value to the owner.
So how do we ensure that these precious moments are not lost in time?
Exactly for this reason we have PlannedDeparture to pass on our precious moments, our emotional legacy to our family. We can store and preserve the memorable or copyrighted photographs to protect and safeguard them at the same time ensure that these photographs are transferred to our family.
I would like to protect my digital assets and transfer my emotional legacy to my family, would you?
“Believe in your idea, believe in your dream because if you will not believe in it no one else will. It is you and only you who can make it happen”
A few weeks back,our venture Planned Departure was selected by Deloitte Institute of Innovation and Entrepreneurship for the founders award. The above quote was my tip to budding entrepreneurs. The first time when I talked about my idea and product in front of a group of people, some of them found it interesting ,others discarded it and the rest found it morbid. But we believed in it and worked relentlessly to address some of issues , concerns and created our product video and relaunched our website with new design.
Fast forwarding a few months, we were covered in the Deccan chronicle , interviewed in National Public Radio, Cincinnati(US) branch and then finally selected by London Business School Incubator program. We are awarded the founder’s award by Deloitte. This is possible only because of our belief in the idea. No doubt we have a fare share of failures and challenges but we need to overcome them.We have worked hard to bring Planned Departure to a stage where it is now and it our belief that is going to take it to a stage we envision. This will be a long and hard journey but every moment, every learning will be worth it.
I would like to mention another inspiring quote from the founder of Flatclub and LBS alumni “This is your life and it’s ending one minute at a time”.
I will end this article by extending this quote to state that
“Your life if ending every minute, it is you who decides what to do with this passing minute. I choose to believe in my idea and follow my dreams. What do you choose?”
Wishing everyone a very happy new year!!
Identity theft is growing in the US and will soon become a problem everywhere. When we are around it easy to safeguard our information by tracking our online accounts regularly but what happens if we are not around?
Like you, I never thought about my digital afterlife or what would happen to my data after I die? Then I read about Mr Johnnie Salter, whose identity was stolen after his death, to buy cars and apply for different credits. It was terrible for grieving Crane,73 to find out that her brother’s identity has been stolen.
Mr Salter’s case is just one of the many cases of ghosting – identity theft of the deceased. According to a study, every year the identities of at least 2.5 million Americans are stolen. These identities are used to apply for tax refunds, opening new credit lines or applying for new telephone services.
Most of the times this identity theft takes place because credit card companies and other organisations do not get information about the deceased. In many cases family members are not aware of different accounts, policies, credit cards and online services used by the deceased.
When the family is grieving over the loss of their near and dear ones , the last thing they want to hear about is – identity theft of the deceased.
I would like to ease the pain of loss by planning well and ensuring that I leave instructions in place for my family members to take care of all my accounts, policies, cards and assets in one place.
That is why we created Planned Departure, to ease the pain of loss. Planned departure can help prevent ghosting – by providing timely information and instructions to your family members. Would I risk loosing my identity after I am gone? No, I will not. Sure it will not matter to me – but hey it will matter to people I will leave behind – Isn’t it?
Recently Mr Jaaskinen gave his recommendation that national data protection agency can not ask Google to remove personal information from its search engine index.
Let me give you a little background of this case. This case is between Spanish Data Protection Agency and Google. In 2009, a spanish man reported that Google is surfacing links about him which are no longer relevant. He requested that these links should be removed. In his opinion, those links were damaging his reputation. Google declined his request and so he reported this case to Spanish Data Protection Agency. Spanish Data Protection Agency filed a case against Google. Now it seems court might consider Mr. Jaaskinen’s recommendations that Google can not be held responsible for surfacing sensitive or damaging data about the user.
That is the nature of Internet.
We publish information about ourselves at many places, create accounts in tens of websites and leave our digital footprints on the web everywhere. Do we want everyone in the world to know about everything we do on the Internet? Probably not.
If we are around and notice that information we would prefer to be hidden is surfacing – may be we can challenge and if possible remove that content. Often, we can be in control if we are around – but what if we are not around to challenge it? Could this information damage reputation, hurt sentiments or incur financial loss for your family members, friends or colleagues? Probably yes.
When we launched Planned Departure, one of the thing we had in mind was the control. User should be able to control their digital estate during their life and should be able to make arrangements for their digital estate after their life.
Planned Departure lets user leave instructions to their beneficiaries so that they can fulfil the wishes of the one who has departed – It’s our way of ensuring that user has control and user can decide (or at least request to someone he or she trust) what happens to their digital estate after they are gone.
Where would you leave your control – to someone you trust or to a big organization’s policy, which will be changed and enforced on your profile – even if you are not around to comment / decline or protest about it. Let’s discuss.
Recently we were interviewed by CEO Blog Nation to talk about story behind our brand Planned Departure. After sharing our story with them, I realised that I should share this story with you all as well – to help you understand how we came up with this idea and what motivated us to pursue it.
My partner Komal and I moved from our home country India to UK around 6 years back. Few months after coming to UK, my uncle passed away in India and that triggered first chain of thoughts. We started thinking, how it is to die in this digital age? How technology is changing our life and how people can be remembered in this digital age? We discussed this issue for few days – I was convinced that there is a need for product in this space. However, we did not progress beyond discussions and carried on with our life after few days.
Unfortunately, after 2 years or so, my father-in-law expired suddenly and that brought us back to the same questions. This time, we were more involved in the process and experienced the pain of managing accounts and affairs of deceased accounts first hand. We thought, technology should be able to make this process a bit smoother and less painful for people who are probably experiencing their worst time.
After coming back to UK, I spoke to many traditional organisations (such as banks, utility providers etc) I was dealing with and asked them one simple question – What will happen to my assets if I die tomorrow? All of them were unanimous in their response – we will follow the process and release your assets if someone get in touch and provide appropriate legal proofs. I started wondering how many people know about my assets, how will they get relevant information, how will they claim it if something happens to me.
More I thought about it, more challenging it became. I continued my research on emails, domains, facebook, twitter and many other online services – none of them had ability to keep users in control of information user is creating.
Many people thought sharing this information with partner or someone close is enough. I wasn’t convinced – sure my partner knows everything, but hey what if both of us are gone? When I researched more, I found that there were billions of pounds of unclaimed assets in every country – and I asked myself – do I want my assets to be ended up in this pile of unclaimed assets? Answer was clear.
Planned Departure was our response to this problem. We created it to ensure that information reaches to the right people – to our family, to our friends and to our colleagues.
I wouldn’t want my hard earned assets to be ended up in unclaimed assets – would you?
What motivates us is the feeling that system we are creating would be able to help people by giving them useful information when they need it most. We feel satisfied – because we are giving users control of their digital life, even after they are gone.
We feel it’s a worthwhile goal to pursue. What do you think.
Please feel free to share our story in your network.
Image source: http://caseprint.co.uk/2011/07/06/our-story-islington/